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Tourism Marketing - TAHMAS8404 |
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Plan Summary
The Tourism Marketing specialisation is designed for students with no prior formal knowledge of the sector who wish to acquire the knowledge and skills to work in the rapidly expanding global tourism industry. The specialisation prepares students for management roles in tourism marketing, conference planning, consulting firms, international hotels, and events and attractions management.
This specialisation focuses on the tourism and hospitality industry, specifically on the planning, promotion and delivery of attraction, events, meetings, transport and lodging. In order to qualify for the Tourism Marketing specialisation, students must complete
4 core courses: 2 disciplinary core courses:
and 4 disciplinary courses selected from the following list:
and 2 elective courses selected from MCom offerings.
For those students who wish to extend their MCom (Tourism Marketing) specialisation, it is recommended that the electives be taken from the following: Note: COMM5001, COMM5002 and COMM5003 must be taken at the beginning of studies, and COMM5004 must be taken at the end of the program.
Hands on operational study and industry work placement is optionally available, in parallel, through a nationally accredited training provider located next to the UNSW Kensington campus. This not only gives graduates important practical skills, but also gives them the chance to obtain the Diploma of Tourism and Hospitality Management Studies. For further information contact the School of Marketing.
Further information regarding the MCom program and this specialisation is available at the Faculty of Commerce website
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