UNSW Handbook Course - Strategic Tourism Marketing

Strategic Tourism Marketing - TAHM5011


	Faculty: Faculty of Business
	School: School of Marketing
	Course Outline: http://www.marketing.unsw.edu.au/
	Campus: Kensington Campus
	Career: Postgraduate
	Units of Credit: 6
	EFTSL: 0.125 (more info)
	Contact Hours per Week: 3
	Enrolment Requirements:
	Prerequisite or corequisite: MARK5800 or MARK5801
	Fee Band: 2 (more info)
	Further Information: See Class Timetable

Description

Through case-studies and real-world examples, students learn, evaluate and debate the strategic marketing activities adopted by private- and public-sector tourism organizations. Fundamentals of strategic marketing in tourism, such as branding, segmentation and cooperative alliances, are discussed in depth. Particular emphasis on how strategic options differ between small & large-scale enterprises and national destination & regional destination organisations. A research assignment requires students to develop a strategic marketing plan for an existing tourism operation.

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