Together with COMM5003, this course exposes students to an integrated perspective of the firm and how it creates and sustains value. The course builds a conceptual and analytical framework to examine: the choices managers face at the firm and how these choices are shaped by government, society and competitors. The course positions students to move into a disciplinary specialisations enriched by understanding of the cross functional nature of management. The focus in COMM5002 is on value creation from the perspective of the disciplines of Strategy, Economics, Marketing, HRM, Organisational Behaviour, Organisational Analysis and Design.