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 Creating & Managing Alliances in Global Tourism - TAHM5012
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 Students studying
   
   
   
 
Campus: Kensington Campus
 
 
Career: Postgraduate
 
 
Units of Credit: 6
 
 
EFTSL: 0.125 (more info)
 
 
Contact Hours per Week: 3
 
 
Enrolment Requirements:
 
 
Prerequisite or corequisite: MARK5800 or MARK5801
 
 
Fee Band: 2 (more info)
 
 
Further Information: See Class Timetable
 
  

Description

The highly competitive environment in global tourism demands that tourism destinations, tourism enterprises and government-funded tourism promotion bodies develop innovative means of reducing marketing costs, optimising marketing reach and implementing more effective marketing strategies. Adopting a case-study learning approach, students are exposed to a variety of real and artificial scenarios for achieving effective alliances. The main alliances studied are those adopted by airlines, hotels and destination organisations.

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