goto UNSW  home page  
Contacts Library myUNSW WebCT
 Marketing Communication & Promotion - MARK5810
PRINT THIS PAGE
 Library lawn
   
   
   
 
Campus: Kensington Campus
 
 
Career: Postgraduate
 
 
Units of Credit: 6
 
 
EFTSL: 0.125 (more info)
 
 
Contact Hours per Week: 3
 
 
Enrolment Requirements:
 
 
Prerequisite or Corequisite: MARK5800 or MARK5801
 
 
Fee Band: 2 (more info)
 
 
Further Information: See Class Timetable
 
  

Description

This course introduces participants to the process of developing and managing effective marketing communications. Organizations need to interact with consumers, stakeholders and other organizations. A company can tell the marketplace about itself and its products in many ways. It is important to understand the nature and dynamics of the various means of communication so that they can be managed efficiently and effectively. This course examines the tools available to marketing communication planners and provides guidelines as to their application. It builds on core marketing subjects by extending the issues relating to communication. It takes an integrated approach to communication management and covers the full spectrum of marketing communication, including advertising, direct marketing, promotion, personal selling, public relations, sponsorship, and internet communication.
Exclusion: MARK5946

URL for this page:

© The University of New South Wales (CRICOS Provider No.: 00098G), 2004-2011. The information contained in this Handbook is indicative only. While every effort is made to keep this information up-to-date, the University reserves the right to discontinue or vary arrangements, programs and courses at any time without notice and at its discretion. While the University will try to avoid or minimise any inconvenience, changes may also be made to programs, courses and staff after enrolment. The University may also set limits on the number of students in a course.