UNSW Handbook Course - International Marketing in Asia

International Marketing in Asia - MARK5815


	Faculty: Faculty of Business
	School: School of Marketing
	Course Outline: http://www.marketing.unsw.edu.au/
	Campus: Kensington Campus
	Career: Postgraduate
	Units of Credit: 6
	EFTSL: 0.125 (more info)
	Contact Hours per Week: 3
	Enrolment Requirements:
	Prerequisite or Corequisite: MARK5800 or MARK5801
	Fee Band: 2 (more info)
	Further Information: See Class Timetable

Description

As markets globalise firms are increasingly looking beyond their domestic market for growth opportunities. This course highlights the conceptual, descriptive and strategic issues involved in identifying and capturing international marketing opportunities. This includes the various environments that have an impact on international marketing (economic, technological, socio-cultural, political-legal and corporate), and the implications these have on marketing strategy. The regional focus of this course is Asia, with attention given to such issues as market entry strategies, product adaptation, business-to-business negotiations and the influence of culture on consumer behaviour in the region. Guest lecturers and case studies are used to highlight key points.
Exclusion: MARK5945

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© The University of New South Wales (CRICOS Provider No.: 00098G), 2004-2011. The information contained in this Handbook is indicative only. While every effort is made to keep this information up-to-date, the University reserves the right to discontinue or vary arrangements, programs and courses at any time without notice and at its discretion. While the University will try to avoid or minimise any inconvenience, changes may also be made to programs, courses and staff after enrolment. The University may also set limits on the number of students in a course.