UNSW Handbook Course - Applied Marketing Research

Applied Marketing Research - MARK5811


	Faculty: Faculty of Business
	School: School of Marketing
	Course Outline: http://www.marketing.unsw.edu.au/
	Campus: Kensington Campus
	Career: Postgraduate
	Units of Credit: 6
	EFTSL: 0.125 (more info)
	Contact Hours per Week: 3
	Enrolment Requirements:
	Prerequisite or Corequisite: MARK5800 or MARK5801
	Fee Band: 2 (more info)
	Further Information: See Class Timetable

Description

This course offers an overview of the varied forms of marketing research that are used by practicing marketing managers to make informed decisions. Topics include: problem definition and research design, questionnaire design, sampling, interviewing, data analysis, interpretation, and reporting. The course considers quantitative and qualitative tools and techniques as well as mixed methods. It reviews research data in the context of applied marketing problems by including, for example, studies of market segmentation, price and promotion response, market attractiveness and entry, and media selection.
Exclusion: MARK5932

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