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 Applied Marketing Research - MARK5811
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Campus: Kensington Campus
 
 
Career: Postgraduate
 
 
Units of Credit: 6
 
 
EFTSL: 0.125 (more info)
 
 
Contact Hours per Week: 3
 
 
Enrolment Requirements:
 
 
Prerequisite or Corequisite: MARK5800 or MARK5801
 
 
Fee Band: 2 (more info)
 
 
Further Information: See Class Timetable
 
  

Description

This course offers an overview of the varied forms of marketing research that are used by practicing marketing managers to make informed decisions. Topics include: problem definition and research design, questionnaire design, sampling, interviewing, data analysis, interpretation, and reporting. The course considers quantitative and qualitative tools and techniques as well as mixed methods. It reviews research data in the context of applied marketing problems by including, for example, studies of market segmentation, price and promotion response, market attractiveness and entry, and media selection.
Exclusion: MARK5932

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