The Marketing specialisation is designed for students interested in an intellectually rigorous as well as managerially relevant approach to marketing. The specialisation prepares students for a career in: product management; customer services and tourism; new product planning; international marketing and management; logistics and distribution; sales and purchasing; advertising; direct marketing and public relations; marketing research and management consulting; e-business; as well as general management.

This specialisation is concerned with demand generation and exchange processes in competitive markets, both domestically and internationally. The specialisation takes an intellectually rigorous approach, drawing not only on the general field of marketing but also the related disciplines of economics, finance, psychology, sociology, mathematics and statistics.

In order to qualify for the Marketing specialisation, students must complete:

4 core courses:

2 disciplinary core courses:

and 4 disciplinary courses selected from the following list:

and 2 elective courses selected from MCom offerings.

For those students who wish to extend their MCom (Marketing) specialisation, it is recommended that the electives be taken from the following:

Note: COMM5001, COMM5002 and COMM5003 must be taken at the beginning of studies, and COMM5004 must be taken at the end of the program.

Australian Market and Social Research Society (AMSRS)
Postgraduate MCom in Marketing students at UNSW are able to obtain the AMSRS Certificate in Market Research if they have successfully completed a number of approved courses. The AMSRS Certificate in Market Research is widely recognised by government and industry as a measure of competence in market research.

To qualify for the Certificate, postgraduate MCom students must complete and pass the following courses:

plus one course from:

Students who have successfully completed the required courses at UNSW must complete the application form which is available from the

School of Marketing Office
Level 3, John Goodsell Building
UNSW
Sydney NSW 2052

or the AMSRS website:
www.mrsa.com.au

Further information is available from the Professional Associations section in the Marketing website: www.marketing.unsw.edu.au

Further information regarding the MCom program and this specialisation is available at the Faculty of Commerce website