UNSW Handbook Plan - Tourism, HM & Marketing

Tourism, HM & Marketing - TAHMCS8404

This Plan is no longer accepting new enrolments

Plan Summary


	Faculty: Faculty of Commerce and Economics
	School: Faculty of Commerce and Economics
	Contact: www.marketing.unsw.edu.au
	Program: 8404 - Commerce and Economics
	Award(s):
	Master of Commerce (Specialisation)

Plan Outline

This specialisation is no longer offered to commencing students. This specialisation has been superceded by the Tourism Marketing specialisation

The Tourism, Hospitality Management and Marketing specialisation provides a gateway for graduates who wish to apply their first degree knowledge to the rapidly expanding global tourism industry.

This specialisation is designed for students with no prior knowledge of the industry, and prepares graduates for management roles on graduation in international hotels, airlines, conference planning, consulting firms, tourism marketing, events and attractions management.

Plan Structure

In order to qualify for the Tourism, Hospitality Management and Marketing specialisation, in addition to core courses students must complete the following courses:

MARK5930 Consumer Analysis (6 UOC)
MARK5932 Applied Marketing Research (6 UOC)
TAHM5001 Tourism Demand & Ind.Structure (6 UOC)
TAHM5002 Strategic Tourism & Hosp. Mgt. (6 UOC)
TAHM5003 Tourism Development & Delivery (6 UOC)
TAHM5004 Hospitality Strat & Asset Mgt. (6 UOC)

plus 2 courses selected from:

MARK5940 International Marketing (6 UOC)
MARK5941 Services Marketing (6 UOC)
MARK5942 Contemporary Marketing Issues (6 UOC)
MARK5945 Marketing in Asia (6 UOC)
MARK5946 Marketing Communication (6 UOC)
MARK5947 Electronic Marketing (6 UOC)
MARK5950 Marketing Strategy (6 UOC)
MARK5951 Marketing Decision Analysis (6 UOC)
MARK5952 New Product/Service Develop. (6 UOC)
MARK5955 Advances in Consumer Analysis (6 UOC)
MARK5956 Managing Mark. Relationships (6 UOC)
MARK5957 Business (6 UOC)
MARK5958 Global Entrepreneurship (6 UOC)
MARK5960 Project in Marketing (6 UOC)

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© The University of New South Wales (CRICOS Provider No.: 00098G), 2004-2011. The information contained in this Handbook is indicative only. While every effort is made to keep this information up-to-date, the University reserves the right to discontinue or vary arrangements, programs and courses at any time without notice and at its discretion. While the University will try to avoid or minimise any inconvenience, changes may also be made to programs, courses and staff after enrolment. The University may also set limits on the number of students in a course.