This is an advance-level treatment of consumer behaviour. Considerable stress is laid on consumer decision-making. Themes include: the historical antecedents of consumer behaviour, the culture of consumption, concepts of environmental influence, the social psychology of consumption, the ecology of learning and perception, and the role of emotion in choice. Also studied is the impact of these considerations on marketing strategy, such as the development and proliferation of product formulations and the uses and limitations of mass communication. It is assumed all students already have a thorough understanding of the basics of consumer behaviour, and are able to contribute to a critical discussion of the themes addressed in this course.