UNSW Handbook Course - Marketing Communication

Marketing Communication - MARK5946


	Faculty: Faculty of Commerce and Economics
	School: School of Marketing
	Campus: Kensington Campus
	Career: Postgraduate
	Units of Credit: 6
	Contact Hours per Week: 3
	Enrolment Requirements:
	Prerequisite:MARK5900
	Offered: To be advised
	Fee Band: 2

Description

This course provides students with an integrated approach to communication management. It focuses on the management of communication with customers, public bodies and community interest groups. Topics include: communication theory and strategic planning in relation to product/brand information; sales promotion and interpersonal communication; and the uses of new media. Specific attention is given to media and message
planning, costing, evaluation, direct and interactive communication, and public relations management.

URL for this page:

© The University of New South Wales (CRICOS Provider No.: 00098G), 2004-2011. The information contained in this Handbook is indicative only. While every effort is made to keep this information up-to-date, the University reserves the right to discontinue or vary arrangements, programs and courses at any time without notice and at its discretion. While the University will try to avoid or minimise any inconvenience, changes may also be made to programs, courses and staff after enrolment. The University may also set limits on the number of students in a course.