UNSW Handbook Course - Strategic Tourism and Hospitality Management.

Strategic Tourism and Hospitality Management. - TAHM5002


	Faculty: Faculty of Commerce and Economics
	School: School of Marketing
	Campus: Kensington Campus
	Career: Postgraduate
	Units of Credit: 6
	Contact Hours per Week: 3
	Offered: To be advised
	Fee Band: 2

Description

This is a 'micro' tourism course that examines tourism marketing channels as commercial linkages between demand and supply forces, with an emphasis on e-business connections, and how channel management is applied in the marketplace. Topics include: the influence of marketing on tourism demand; segmenting and positioning strategies; communication strategies; distribution strategies; e-marketing; tourism information technology; marketing strategies for lodging, destinations and events; and workshops of current marketing issues.

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