There is an opportunity for a small number of students to complete a detailed project in marketing. The project should apply knowledge gained from the MCom program to a specific area that is of both academic and managerial interest. Project reports are expected to be scholarly documents, and not simply industry case studies. The course is designed for those seeking a career as a market analyst, researcher, management consultant, or academic. Students must be eligible to undertake Advanced Specialisation Courses in Marketing, and have identified a willing supervisor. Supervisors may specify in advance the topics they are willing to supervise and also stipulate additional eligibility criteria (e.g. specific research/analysis/writing skills may be required for the completion of certain projects). Students and supervisors need to agree and sign a project brief before enrolment on this course is confirmed.