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 Hospitality Strategy and Asset Management - TAHM5004
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 The Red Centre promenade
   
   
 
Campus: Kensington Campus
 
 
Career: Postgraduate
 
 
Units of Credit: 6
 
 
Contact Hours per Week: 3
 
 
Offered: To be advised
 
 
Fee Band: 2
 
  

Description

This is a 'micro' tourism course that examines the strategic governance of hospitality organisations, with an emphasis on international operations; and the strategic development of tourism facilities as investment vehicles. Topics include: organisational competencies as competitive differentiators; strategic change and implementation in hospitality; managing hospitality service quality; globalisation, multinationals and corporate hospitality strategy; strategic hospitality leadership and challenges; hospitality project management; hospitality real estate strategy and valuation; hospitality business plan synthesis, analysis and risk management; design differentiation of hotels, resorts, restaurants, and tourism landscaping. A feature of the course is a field trip to Darling Harbour to examine hotel, restaurant and casino facilities and operations.

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