This course explores entrepreneurship (and intrapreneurship) in both large and small firms, recognising the increasing crucial role of the global dimension. Key questions addressed include: What is an entrepreneur? How does a market orientation help identify and exploit opportunities? What challenges do entrepreneurs face (or create!) in the global arena? How can these opportunities and challenges be managed creatively and effectively? These questions are addressed from both economic and behavioural perspectives. An emphasis is placed on: the processes of innovation and entrepreneurship; identifying opportunities; planning for and managing a growing venture in the global marketplace; how marketing can be integrated with other functions to maximise value creation; and developing an entrepreneurial mindset. Central to this course is the integration of theory and practice, building on previous courses. It also requires and further develops skills in analysis, creativity, communication (written and oral) and group collaboration. Student participation through case analyses, experiential exercises and workshops, project work, symposiums with industry practitioners, and reflective learning underpins the course.