Public Relations & Advertising - MDIAP14751
Stream Summary
Faculty: Faculty of Law
School: School of the Arts and Media
Contact: sam@unsw.edu.au
Program: 4751 - Media (PR & Advertising) / Law
Award(s):
Bachelor of Media (Major)
View stream information for previous years
Stream Outline
This stream covers the core study stream in Public Relations and Advertising for the Bachelor of Media (Public Relations and Advertising)/Law (program 4751).
Stream Structure
The basic requirements for the degree in dual mode (96 UOC) are:
- Media Core (12 UOC)
- Prescribed Media Electives (24 UOC)
- PR and Advertising Core (48 UOC)
- Prescribed PR and Advertising Electives (12 UOC)
Core Courses
Media Core
PR and Advertising Core
Level 1
Level 2
- MDIA2005 Advertising (6 UOC)
- MDIA2006 Communication Strategies (6 UOC)
Level 3
- MDIA3000 Public Relations Discourse (6 UOC)
- MDIA3003 Media Portfolio (6 UOC)
- MDIA3005 Engagement (6 UOC)
- MDIA3008 Crisis Communication (6 UOC)
Prescribed Electives
Media
Level 2
Students will complete any two of the following:
Students will complete any two of the following:
- ARTS2091 Mobile Cultures (6 UOC)
- ARTS2092 Global Media (6 UOC)
- ARTS2093 Media Uses (6 UOC)
- ARTS2095 Digital Tech and the Self (6 UOC)
Level 3
Students will complete any two of the following:
Students will complete any two of the following:
- ARTS3091 Advanced Media Issues (6 UOC)
- ARTS3092 Media in Asia-Pacific (6 UOC)
- ARTS3093 Media Power (6 UOC)
- ARTS3096 Media and Climate Change (6 UOC)
- MDIA3007 Media Internship (6 UOC)
PR and Advertising
Students will complete any two of the following:
- ARTS1010 Life of Words (6 UOC)
- ARTS1060 Introduction to Film Studies (6 UOC)
- ARTS1062 Hollywood Film (6 UOC)
- ARTS2063 National Cinemas (6 UOC)
- ARTS2091 Mobile Cultures (6 UOC)
- ARTS2093 Media Uses (6 UOC)
- ARTS2094 Visual Communication (6 UOC)
- ARTS2095 Digital Tech and the Self (6 UOC)
- ARTS2128 Art, Activism, Publics (6 UOC)
- ARTS3092 Media in Asia-Pacific (6 UOC)
- ARTS3093 Media Power (6 UOC)
- ARTS3872 Media Publics (6 UOC)
- HUMS2000 Arts Internship (6 UOC)
- MARK1012 Marketing Fundamentals (6 UOC)
- MDIA1000 Time, Space and Experience (6 UOC)
- MDIA1004 News Reporting (6 UOC)
- MDIA2000 Animating Media (6 UOC)
- MDIA2002 Analysing Media Communication (6 UOC)
- MDIA2003 Advanced Media Writing (6 UOC)
- MDIA2007 Political PR (6 UOC)
- MDIA3001 Serious Games (6 UOC)
- MDIA3006 Production Studio (6 UOC)
- MDIA3007 Media Internship (6 UOC)
- MDIA3009 Integrated Communications (6 UOC)
