Issues and Crisis Communication - MDIA3008
Faculty: Faculty of Arts and Social Sciences
School: School of the Arts and Media
Course Outline: School of the Arts and Media
Campus: Sydney
Career: Undergraduate
Units of Credit: 6
EFTSL: 0.12500 (more info)
Indicative Contact Hours per Week: 3
Enrolment Requirements:
Prerequisite: 96uoc overall including MDIA2006, and enrolment in a B Media (Communication & Journalism) or B Media (PR & Advertising) single or dual degree program
CSS Contribution Charge: 1 (more info)
Tuition Fee: See Tuition Fee Schedule
Further Information: See Class Timetable
View course information for previous years.
Description
Subject Area: Media
This course examines the interdisciplinary and relational nature of issues and crisis communication from conceptual and practical perspectives.
Issues management is a managerial process that acts to provide a response strategy and early warning tool for issues that have the potential to impact organisations. The successful management of issues reduces the likelihood of crisis. Crisis management is the related process involving the development and application of strategies aimed at helping an organisation successfully deal with a sudden and negative event.
Issues and crisis communication refers to the PR-specific practices that emerge from these processes.
Through a range of case studies, this course will explore how issues and crisis impact upon organisations across the business, community, government, and not-for-profit sectors, and will engage in depth with the role of issues and crisis management and communication in strategic planning.
Study Levels
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