Subject Area: Media, Culture and Technology

Visual communication in contemporary media typically combines a range of resources - written, visual, aural, spatial. We develop a set of techniques and frameworks to analyse these complex texts, and to explore how they create meanings. We will consider a range of texts, from newspapers, advertisements, magazines, to web sites, and three-dimensional spaces such as shops, museums and galleries. We will consider the 'grammar' of these texts, how the different modalities interact, and the role these texts play, especially in professional contexts.