Subject Area: Media

This course equips you with key theories and practical skills in strategic communications. It enables you to develop a specific set of skills that are intrinsic to the strategic communication process. These include conducting research to identify key communication objectives, developing appropriate sets of strategies and tactics to achieve those objectives, and designing methods to evaluate their success. It develops your capacity to both strategically design and critically analyse communication plans, and to work collaboratively and effectively within budgetary and time constraints.