Public Relations and Advertising Principles - MDIA1003
Faculty: Faculty of Arts and Social Sciences
School: School of the Arts and Media
Course Outline: School of the Arts and Media
Campus: Sydney
Career: Undergraduate
Units of Credit: 6
EFTSL: 0.12500 (more info)
Indicative Contact Hours per Week: 3
Enrolment Requirements:
Prerequisite: Enrolment in the Bachelor of Media (C&J), Bachelor of Media(PR&A), Bachelor of Media (SS) or Bachelor of Media (MP) single or dual degree program; or a Bachelor of Media (S&SP) single degree program.
CSS Contribution Charge: 1 (more info)
Tuition Fee: See Tuition Fee Schedule
Further Information: See Class Timetable
View course information for previous years.
Description
Subject Area: Media
This Level One Course in the Bachelor of Media (PR & Advertising) Program provides a comprehensive introduction to Public Relations and Advertising Principles in an Australian and international context. It examines the history, growth, and contemporary influence of both disciplines. The foundations of PR and advertising are studied, as are their influence within and outside organisations, and the linkages both disciplines have in the “communications mix”. Students will be able to understand similarity and difference between PR and advertising in relation to communication strategy, research, media relations, industry and professional pathways. They will also gain an appreciation of the ethical dimensions and issues in allied communication disciplines. This course is a prerequisite for all PR and Advertising courses in second and third year of the degree.
Study Levels
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