Marketing - MARKTS8404
Stream Summary
Faculty: COMM - UNSW Business School
School: School of Marketing
Contact: UNSW Business School Student Centre
Program: 8404 - Commerce
Award(s):
Master of Commerce (Specialisation)
View stream information for previous years
Stream Outline
Marketing is the link between a business and its customers, and is crucial to competitive success in today’s fast-moving world. When you specialise in marketing in your Master of Commerce, you will gain the practical skills and knowledge in areas such as consumer behaviour, services marketing, product innovation and communications. You can tailor your program to suit your career objectives, with a wide range of options available.
Stream Structure
Stream Structure for Marketing (MARKTS)
Compulsory Core Course:
- MGMT5050 Prof Skills & Ethics (6 UOC)
One Data Analysis Core course:
MCom Extension students: Please note that if Banking, Finance, Accounting, Economics or Risk Management are chosen as a second specialisation, students should take COMM5005 Quant Methods for Business (6 UOC) as their Data Analysis core course.
One Compulsory Gateway Courses:
- MARK5700 Elements of Marketing (6 UOC)
Two Gateway Elective courses from the following (for MCom Extension students choice may be determined by the second Specialisation chosen):
Two Required Specialisation courses:
- MARK5800 Consumer Behaviour (6 UOC)
- MARK5811 Applied Marketing Research (6 UOC)
Three Elective Specialisation courses:
- MARK5810 Marketing Comm. & Promotion (6 UOC)
- MARK5812 Distrib.,Retail Channels &Log. (6 UOC)
- MARK5813 New Product & Service Dev. (6 UOC)
- MARK5814 Digital Marketing (6 UOC)
- MARK5815 Intl. Marketing in Asia (6 UOC)
- MARK5816 Services Marketing (6 UOC)
- MARK5817 Contemporary Issues in Market. (6 UOC)
- MARK5819 Non-Profit & Social Marketing (6 UOC)
- MARK5820 Events Management & Marketing (6 UOC)
- MARK5821 Brand Management (6 UOC)
- MARK5822 Marketing Analytics (6 UOC)
- MARK5824 Sales Strategy & Implemention (6 UOC)
- MARK5826 Product Analytics (6 UOC)
- MARK5827 Customer Analytics (6 UOC)
- MARK5828 Advertising Analytics (6 UOC)
- MARK6105 Relationship Marketing & CRM (6 UOC)
- MARK6109 B-B Marketing & Key Acct Mgt (6 UOC)
- MARK6110 Advanced Marketing Strategy (6 UOC)
- MARK6111 Global Marketing Strategy (6 UOC)
One general Elective (MCom only) you may choose from the above elective specialisation list or broaden your learning by choosing another MCom course of similar level (subject to meeting prerequisite requirements).
One Capstone Course: The Capstone course provides a “cohort” experience in a work-relevant context for all specialisations in the general area of Strategy, Marketing, Risk and Management.
- COMM5010 Strategy,Mktg&Mgt (6 UOC)
Or
- COMM5030 Social Entre Practicum (6 UOC)
High performing students will have the opportunity to apply for participate in a MCom Practicum. This would replace the Capstone course. How to apply COMM5030.
CREDIT TRANSFERS(including the Data Analysis course) may be awarded for courses (maximum 24 UOC) based on your previous studies. These credits will be assessed upon application and you will be notified (in the offer letter) of the credit/s awarded.
It is recommended students contact the UNSW Business School Student Centre for guidance on options available to increase depth of learning.
Further Information
Please note that these requirements may be subject to change.
Students are advised to follow requirements according to the year they commenced. Please refer to previous editions of the Online Handbook for your program requirements.
Contact the UNSW Business School Student Centre for advice.
tel: + 61 2 9385 3189
location: Level 1, room 1028, Quadrangle Building
Forms, policies and procedures
Frequently asked questions
Students are advised to follow requirements according to the year they commenced. Please refer to previous editions of the Online Handbook for your program requirements.
Contact the UNSW Business School Student Centre for advice.
tel: + 61 2 9385 3189
location: Level 1, room 1028, Quadrangle Building
Forms, policies and procedures
Frequently asked questions
