Sales Strategy and Implementation - MARK5824
Faculty: UNSW Business School
School: School of Marketing
Course Outline: MARK5824 Course Outline
Campus: Sydney
Career: Postgraduate
Units of Credit: 6
EFTSL: 0.12500 (more info)
Indicative Contact Hours per Week: 3
Enrolment Requirements:
Prerequisite or Co-requisite: MARK5700
CSS Contribution Charge: 3 (more info)
Tuition Fee: See Tuition Fee Schedule
Further Information: See Class Timetable
View course information for previous years.
Description
A sales force is an integral part of a firm’s total marketing effort. To be effective, salespeople must manage relationships with internal and external customers, relay timely and relevant information between company and customer, and create value. This course builds on knowledge of basic marketing concepts, to provide students with an understanding of the organisation, planning and measurement of a company’s selling efforts in B2C and B2B contexts.
Study Levels
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