Course

International Marketing in Asia - MARK5815

Faculty: UNSW Business School

School: School of Marketing

Course Outline: http://www.marketing.unsw.edu.au/

Campus: Sydney

Career: Postgraduate

Units of Credit: 6

EFTSL: 0.12500 (more info)

Indicative Contact Hours per Week: 3

Enrolment Requirements:

Prerequisite or Corequisite: MARK5700 or MARK5800 or MARK5801

CSS Contribution Charge: 3 (more info)

Tuition Fee: See Tuition Fee Schedule

Further Information: See Class Timetable

View course information for previous years.

Description

As markets globalise firms are increasingly looking beyond their domestic market for growth opportunities. This course highlights the conceptual, descriptive and strategic issues involved in identifying and capturing international marketing opportunities. This includes the various environments that have an impact on international marketing (economic, technological, socio-cultural, political-legal and corporate), and the implications these have on marketing strategy. The regional focus of this course is Asia, with attention given to such issues as market entry strategies, product adaptation, business-to-business negotiations and the influence of culture on consumer behaviour in the region. Guest lecturers and case studies are used to highlight key points.
Exclusion: MARK5945
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