Strategy, Marketing and Management - COMM5010

Faculty: UNSW Business School

School: UNSW Business School

Course Outline: COMM5010 Course Outline

Campus: Sydney

Career: Postgraduate

Units of Credit: 6

EFTSL: 0.12500 (more info)

Indicative Contact Hours per Week: 3

Enrolment Requirements:

MGMT5050 AND (enrolment in program 8404 or 8417) AND (completion of 42 units of credit). Students in program 8009 are exempt from this prerequisite.

CSS Contribution Charge: 3 (more info)

Tuition Fee: See Tuition Fee Schedule

Further Information: See Class Timetable

View course information for previous years.


This course is designed as a capstone core course in the Master of Commerce program. The course addresses perspectives from core and disciplinary courses in the MCom. It aims to provide students with broad business competencies and skills in developing strategic objectives for creating, maintaining, developing and capturing value for organisations and enhancing competitive advantage. It draws on knowledge and skills from completed courses in their study plans in addressing the Program Learning Goals of the Master of Commerce degree.

The course seeks to: a) integrate knowledge and skills in a framework for conceptualising, developing and implementing corporate and business strategy drawing on key concepts in marketing and organisational capabilities; b) synthesise knowledge from alternative perspectives and generate critical thinking and problem-solving skills in developing and implementing strategy; and c) engender critical reflection on the practice of business and management in working with people, and ethical decision-making; d) provide opportunities for considering global business career. Students will have opportunities of applying the above in case-studies and projects with course participants.

Students who are in their final semester may take MGMT5050 concurrently with COMM5010.
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