Services Marketing - MARK5816

Faculty: UNSW Business School

School: School of Marketing

Course Outline: MARK5816 Course Outline

Campus: Sydney

Career: Postgraduate

Units of Credit: 6

EFTSL: 0.12500 (more info)

Indicative Contact Hours per Week: 3

Enrolment Requirements:

Prerequisite or Corequisite:MARK5800 or MARK5801 or MARK5813 or enrolment in program 8406

CSS Contribution Charge: 3 (more info)

Tuition Fee: See Tuition Fee Schedule

Further Information: See Class Timetable

View course information for previous years.


This course focuses on the distinctive characteristics and problems of marketing in service organizations and for any organization developing and marketing services as part of its business portfolio. It demonstrates why and how services require a distinctive approach to marketing strategy-both in its development and in its execution. This course examines cases from commercial and not-for-profit organizations including banking, transportation, hotels, tourism, hospitals, education and professional services such as accountancy, engineering, and management consultancy. Anyone working in a service industry or for an organization with a strong commitment to customer service will find this course relevant.
Exclusion: MARK5941
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Study Levels

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