Advertising Analytics - MARK5828
Faculty: UNSW Business School
School: School of Marketing
Course Outline: MARK5828 Course Outline
Campus: Sydney
Career: Postgraduate
Units of Credit: 6
EFTSL: 0.12500 (more info)
Indicative Contact Hours per Week: 3
Enrolment Requirements:
MARK5700 and one data analytics (COMM5005 or COMM5011 or ECON5248)
CSS Contribution Charge: 3 (more info)
Tuition Fee: See Tuition Fee Schedule
Further Information: See Class Timetable
View course information for previous years.
Description
Advertising is one of marketing's key communication activities. In today’s data-rich environment, big data analytics, and information technology have increased the effectiveness of advertising dramatically.
This course will cover new technologies to (1) reach the customers being targeted, (2) measure the effect of ad, and (3) improve the delivery of ad content. It will also illustrate how the advance of data analytics makes it possible to analyse complex types (i.e. picture ad, video ad) of ad content.
Students will exercise hands-on data analytics and then tackle real-world advertising problems.
This course will cover new technologies to (1) reach the customers being targeted, (2) measure the effect of ad, and (3) improve the delivery of ad content. It will also illustrate how the advance of data analytics makes it possible to analyse complex types (i.e. picture ad, video ad) of ad content.
Students will exercise hands-on data analytics and then tackle real-world advertising problems.
Study Levels
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