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Program

Design (Honours) /Media (PR&A) - 4818

Program Summary

Faculty: College of Fine Arts

Contact: http://www.cofa.unsw.edu.au

Campus: College of Fine Arts Campus

Career: Undergraduate

Typical Duration: 5 Years

Typical UOC Per Semester: 24

Min UOC Per Semester: 6

Max UOC Per Semester: 24

Min UOC For Award: 240

UAC Code: 422715

Domestic Entry Cut-off: 85.5  

International Entry Requirements: See International Entry Requirements

Award(s):

Bachelor of Design (Honours)

View program information for previous years

Program Description

The dual award Bachelor of Design (Hons) [BDes Hons] Bachelor of Media (PR and Advertising) [UNSW BMedia (PR&A)] is designed to provide you with the combination of foundational and applied skills, knowledge and capabilities in public relations and advertising and the skills and understanding in design. The program aims to develop communication leaders who are also highly skilled in using design methodologies in the production of graphic and other forms of visual communication. Both programs emphasise innovation, creativity, sustainability, and ethical practice.

Design/Media (PR & Advertising) provides graduates with great opportunities to work across a wide range of communication disciplines and fields. Graduates will be particularly well suited to work in advertising, with both an understanding of advertising practice and a strong ability in graphic and other visual communication.

The BDes component provides students with the fundamentals of design and the opportunity to explore their interests in a wide range of design specialisations, including graphic design, media design, film, television production and post-production, illustration, publications, interiors, theatre, exhibitions, display, festivals, furnishings, ceramics, textiles, jewellery and product design.

The BMedia (PR & Advertising) component is structured to offer a philosophical and cultural foundation in the media studies core, conceptual and practical skills in public relations and advertising.

Program Objectives and Graduate Attributes
On successful completion of the BDes component, students will have the ability to:
  • demonstrate a fundamental understanding of design, as a process and way of thinking, and apply that understanding in design problems
  • demonstrate critical thinking and problem solving skills, and function as innovative, creative and enterprising professionals
  • present complex design proposals in coherent written statements and oral presentations
  • demonstrate understanding of design issues in terms of sustainability and in a local or global context
  • demonstrate understanding of the principles of working collaboratively, and as professionals
The BMedia (PR & Advertising) component, aims to develop students’ understanding of professional communication in contemporary Australian and international contexts. In particular, the program aims to provide students with knowledge of and opportunities to engage critically with debates relating to the fields of public relations and advertising. Students will examine the role and responsibilities of persuasive communication in a democratic society and learn how to add value through engagement in social and environmental innovation and enterprise. The program will offer students the opportunity to reflect critically upon how their vocational skills operate within and are mediated by political, economic, mediatized and social discourses and the dynamics of industry, governments, markets, consumer cultures, valuing regimes and society. Modes of professional communication including informative, persuasive, political, creative, promotional, digital and interpersonal discourse will be examined. The program also aims to develop an in-depth understanding of how to ethically engage with publics and communities, creatively engage with communication concepts and production technology, and professionally engage with organisational practices.

The Graduate Attributes for this Program are as follows:
  1. The skills involved in practice-based research
  2. An in-depth engagement with knowledge about public relations and advertising in the context of media studies
  3. The capacity for analytical and critical thinking and for creative-problem solving in the contexts of public relations and advertising
  4. The ability to independently produce effective public relations and advertising texts and to critically reflect on their value and purpose as tools of practice.
  5. The skills to appropriately locate, evaluate and use relevant information to develop content for public relations and advertising
  6. The capacity for enterprise, initiative and creativity
  7. An appreciation of, and respect for, the cultural diversity of media audiences, media forms and media delivery contexts
  8. A capacity to contribute to, and work within, the international community
  9. The skills required to create, discuss and evaluate public relations and advertising texts in collaboration with others
  10. The capacity to keep abreast of changes in the audiences
  11. Platforms, tools and practices of public relations and advertising
  12. A respect for ethical practice and social responsibility
  13. The skills of communicating effectively across a range of contexts and platforms in public relations and advertising professions

Program Structure
The Bachelor of Design/Bachelor of Media (PR & Advertising) consists of 144 UOC of Design courses and 96 UOC of Media courses.

Bachelor of Design Component
Compulsory core courses account for 96UOC (14 courses)
  • SDES4105 Design Studio Project A (6 UOC)
  • SDES4101 Design Studio Project B (12 UOC)
  • History/Theory (12 UOC)
  • Honours Seminar (6 UOC)
Design Studio Stream courses account for 48 UOC (8 courses). Students should choose two streams of four courses from the following studios:

Bachelor of Media (PR & Advertising) Component
Made up of:
  1. Media Core (30 UOC)
  2. Prescribed Media Elective (6 UOC)
  3. PR and Advertising Core (42 UOC)
  4. Prescribed Public Relations and Advertising Electives (18 UOC)

Media Core

Level 1
Level 2
Level 3
Prescribed Media Elective
OR
PR and Advertising Core

Level 1
Level 2
Level 3

Prescribed Public Relations and Advertising Electives
Students choose three courses from

Level 1
Level 2
Level 3
Award with Distinction

High achieving students who secure a WAM of 75 across their program and who have completed at least 48 UOC of their program at UNSW are eligible for the award of their Pass Degree "with Distinction".

Honours
Students in the BDes Dual Award mode are awarded Honours on the basis of meritorious performance across the whole program, and performance in the Honours Research Project.

Honours in Bachelor of Media (PR & Advertising)

High achieving Bachelor of Media (PR and Advertising) students (in Single or Dual mode) who have successfully completed all program requirements may apply for admission to honours in the Bachelor of Media (Honours) program 4510. A minimum WAM of 70 is required for entry into Honours.

Bachelor of Media (Honours) program 4510

Academic Rules
To qualify for the award of the Bachelor of Media (PR and Advertising) degree Bachelor of Media (PR and Advertising) - 3434 at Pass level, a student must:
  1. Enrol in the Bachelor of Media (PR and Advertising) and complete 96 UOC;
  2. Complete the requirements for the core
  3. Complete the requirements for prescribed electives
  4. Complete at least 30 UOC of Level 1 courses before enrolling in Level 2 courses
  5. Complete at least 48 UOC overall before enrolling in Level 3 courses
The Academic Rules for the BMedia (PR & Advertising) and BDes and the online enrolment facility provide students with a wide range of course choices. The online enrolment facility checks that
students meet the enrolment requirements for individual courses but not that a course complies with Program Rules. Students are responsible for ensuring they are enrolling in accordance with the Academic Rules outlined above. Students should not assume that because they have enrolled in a course online that the course is automatically credited to their degree program.

Fees
For information regarding fees for UNSW programs, please refer to the following website:  https://my.unsw.edu.au/student/fees/FeesMainPage.html

Related Program(s)


4802 Design (Honours)
3434 Media (PR and Advertising)

Area(s) of Specialisation
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