Advertising: The Creative Dimensions - MDIA2005
Faculty: Faculty of Arts and Social Sciences
School: School of the Arts and Media
Course Outline: School of the Arts and Media
Campus: Sydney
Career: Undergraduate
Units of Credit: 6
EFTSL: 0.12500 (more info)
Indicative Contact Hours per Week: 3
Enrolment Requirements:
Prerequisite: 30 units of credit at Level 1 including MDIA1003 and enrolment in program 3429, 3434, 3441, 3442, 3559 or 4818 or the Communication and Journalism stream or the PR & Advertising stream of program 4781
CSS Contribution Charge: 1 (more info)
Tuition Fee: See Tuition Fee Schedule
Further Information: See Class Timetable
View course information for previous years.
Description
Subject Area: Media
Advertising is a creative, and at times, controversial communicative genre that plays a central role in consumer culture. This course will challenge students to consider not only the creative dimensions of advertising but also to consider a sustainable social role for advertising. Students will be challenged to develop an understanding of the relationship between advertising and creativity and focus on how to develop innovative solutions to contemporary and social communication problems. The course will have a significant applied component: students will focus on developing the creative dimensions for an advertising campaign related to a contemporary social issue and engage imaginatively with agency briefs, examine how ideas are creatively expressed using words and images and develop advertising concepts, prepare a creative pitch, and explore the story-telling and copy-writing dimensions of advertising.