Integrated Communications - MDIA3009
Faculty: Faculty of Arts and Social Sciences
School: School of the Arts and Media
Course Outline: School of the Arts and Media
Campus: Sydney
Career: Undergraduate
Units of Credit: 6
EFTSL: 0.12500 (more info)
Indicative Contact Hours per Week: 3
Enrolment Requirements:
Prerequisite: 96 units of credit overall including MDIA2006 and enrolment in one of the following programs, 3429, 3434, 3441, 3442, 3559 or 4818 or the Communication & Journalism or PR & Advertising streams of program 4781
CSS Contribution Charge: 1 (more info)
Tuition Fee: See Tuition Fee Schedule
Further Information: See Class Timetable
View course information for previous years.
Description
Subject Area: Media
This course will explore the relations between public relations, advertising, marketing, direct sale and sales promotion in the “promotional mix”. Students will familiarize themselves with the process of integrated communications (IC) and, especially, its phases of customers’ research, brand contacts audit, strategy development, and campaign evaluation. They will also critically examine issues and unsolved dilemmas in IC as well as new approaches, which might better answer the communication challenges of the new Millennium.
Prerequisites for this course are: MDIA1003 Principles in PR and Advertising and MDIA2006 Communication Strategies.
Study Levels
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