Course

Integrated Communications - MDIA3009

Faculty: Faculty of Arts and Social Sciences

School: School of the Arts and Media

Course Outline: School of the Arts and Media

Campus: Sydney

Career: Undergraduate

Units of Credit: 6

EFTSL: 0.12500 (more info)

Indicative Contact Hours per Week: 3

Enrolment Requirements:

Prerequisite: 96 units of credit overall including MDIA2006 and enrolment in one of the following programs, 3429, 3434, 3441, 3442, 3559 or 4818 or the Communication & Journalism or PR & Advertising streams of program 4781

CSS Contribution Charge: 1 (more info)

Tuition Fee: See Tuition Fee Schedule

Further Information: See Class Timetable

View course information for previous years.

Description

Subject Area: Media

This course will explore the relations between public relations, advertising, marketing, direct sale and sales promotion in the “promotional mix”. Students will familiarize themselves with the process of integrated communications (IC) and, especially, its phases of customers’ research, brand contacts audit, strategy development, and campaign evaluation. They will also critically examine issues and unsolved dilemmas in IC as well as new approaches, which might better answer the communication challenges of the new Millennium.

Prerequisites for this course are: MDIA1003 Principles in PR and Advertising and MDIA2006 Communication Strategies.

Quad

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