Course

Communication Strategies - MDIA2006

Faculty: Faculty of Arts and Social Sciences

School: School of the Arts and Media

Course Outline: School of the Arts and Media

Campus: Sydney

Career: Undergraduate

Units of Credit: 6

EFTSL: 0.12500 (more info)

Indicative Contact Hours per Week: 3

Enrolment Requirements:

Prerequisite: 30 units of credit at Level 1 including MDIA1003 and enrolment in program 3429, 3434, 3441, 3442, 3559 or 4818 or the Communication and Journalism stream or the PR & Advertising stream of program 4781

CSS Contribution Charge: 1 (more info)

Tuition Fee: See Tuition Fee Schedule

Further Information: See Class Timetable

View course information for previous years.

Description

Subject Area: Media

In this course students will learn communication strategies and planning as the common feature and essence of all professional communication disciplines such as marketing, advertising, public relations, sales promotion, political persuasion and public campaigns. They will familiarise themselves with the newest trends of integration and fusion between those disciplines. Drawing on professional cases and expertise, students will develop and implement a communication plan, working in teams and for real clients. They will evaluate and critically analyse the communication strategy as well as the communication processes, in which they will be involved. This participation in a campaign project will become part of the professional portfolio of each student.


Students on quad lawn

Study Levels

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