Course

Issues and Crisis Communication - MDIA3008

Faculty: Faculty of Arts and Social Sciences

School: School of the Arts and Media

Course Outline: School of the Arts and Media

Campus: Sydney

Career: Undergraduate

Units of Credit: 6

EFTSL: 0.12500 (more info)

Indicative Contact Hours per Week: 3

Enrolment Requirements:

Prerequisite: 96 units of credit overall including MDIA2006 and enrolment in one of the following programs, 3429, 3434, 3441, 3442, 3559 or 4818 or the Communication & Journalism or PR & Advertising streams of program 4781

CSS Contribution Charge: 1 (more info)

Tuition Fee: See Tuition Fee Schedule

Further Information: See Class Timetable

View course information for previous years.

Description

Subject Area: Media

This Level 3 Elective course in the Bachelor of Media (Public Relations & Advertising) Program examines issues and crisis communication, which is integral to the functioning of organisations, regardless of size or purpose, e.g. business, government or community. Topics include crisis management theory, researching and writing a crisis communication plan, ethical and legal aspects, risk communication, media management, strategic responses to crises, and evaluation of organisational reputation. Case studies, both Australian and international, will be drawn from diverse sectors, including airlines, education, finance, mining and energy, primary industries, and sports.


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