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The Master of Marketing is an advanced program designed for marketing professionals who are looking to enhance their marketing knowledge and skills. In unique and innovative ways, it marries contemporary marketing issues with a critical, research-based approach to learning.

Specialisation in particular aspects of marketing is a highly distinctive feature of the program. These specialist streams draw directly and explicitly on the research strengths of the School, with streams in services and business-to-business marketing, international and global marketing, understanding consumers and customers, decision support and marketing analytics, brand management and marketing communications.

This program is taught on-campus. The typical program duration is 1 year full-time or 2 years part-time.

Entry to this program requires an academic background in a marketing related field, and relevant work experience.

The Master of Marketing is an advanced program designed for marketing professionals who are looking to enhance their marketing skills and knowledge. The program provides a platform for high achievers to move into general management, to assume senior marketing roles or to become skilled leaders in a specialist area of marketing.

The Master of Marketing comprises 48 UOC. A student must complete 4 core courses (6 UOC each) and 8 elective courses (3 UOC each) chosen from 3 specialist streams.

Students are not permitted to take Master of Commerce (MCom - 8404) Marketing courses.

Strategic Services and Business-to-Business Marketing

Consumer and Brand Marketing, and Marketing Communication

Marketing Information and Analysis

Additional Marketing Topics

Please refer to the Program Structure for the academic requirements relating to this program.

For information regarding fees for UNSW programs, please refer to the following website:  https://my.unsw.edu.au/student/fees/FeesMainPage.html

Please refer to the Australian School of Business website for further detail.

Please note that these requirements may be subject to change.
Students are advised to follow requirements according to the year they commenced. Please refer to previous editions of the Online Handbook for your program requirements.

Contact the Australian School of Business Student Centre for advice.
tel: + 61 2 9385 3189
location: Ground Floor, West Wing, Australian School of Business Building
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