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Integrated Marketing Communication - MARK6021
 The Red Centre promenade

   
   
   
 
Campus: Kensington Campus
 
 
Career: Postgraduate
 
 
Units of Credit: 3
 
 
EFTSL: 0.06250 (more info)
 
 
Indicative Contact Hours per Week: 3
 
 
Enrolment Requirements:
 
 
Prerequisite: enrolment in program 8414 or permission of the Program Director
 
 
Fee Band: 3 (more info)
 
 
Further Information: See Class Timetable
 
  

Description

Integrated Marketing Communications introduces course participants to the process of effective marketing communication planning. Organisations need to interact with a variety of audiences, including consumers, stakeholders, policy-makers and other organisations. There are many ways in which a company can inform the marketplace about itself and its products. It is important to understand the nature and dynamics of the tools available so that they can be applied efficiently and effectively. This course examines the tools currently available to marketing communication planners and provides guidelines as to their application. An overview of currently available communication tools such as advertising, promotion, direct marketing, digital media, personal selling, public relations, one-to-one communications, direct selling, sponsorship and internet based communication is presented.

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© The University of New South Wales (CRICOS Provider No.: 00098G), 2004-2011. The information contained in this Handbook is indicative only. While every effort is made to keep this information up-to-date, the University reserves the right to discontinue or vary arrangements, programs and courses at any time without notice and at its discretion. While the University will try to avoid or minimise any inconvenience, changes may also be made to programs, courses and staff after enrolment. The University may also set limits on the number of students in a course.