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Advertising and Promotion Implementation - MARK6022
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Course Outline: MARK6022 Course Outline
 
 
Campus: Kensington Campus
 
 
Career: Postgraduate
 
 
Units of Credit: 3
 
 
EFTSL: 0.06250 (more info)
 
 
Indicative Contact Hours per Week: 3
 
 
Enrolment Requirements:
 
 
Prerequisite: enrolment in program 8414 or permission of the Program Director
 
 
Fee Band: 3 (more info)
 
 
Further Information: See Class Timetable
 
  

Description

Advertising and Sales Promotion Implementation gives participants practical skills in developing and managing advertising and sales promotions programs, media planning, and client-agency relations. Topics include: advertising and sales promotion, planning and strategy; selection of media, media delivery planning, understanding the consumption of media; developing messages for different media, including television, radio, print and websites; design and management aspects; the selection of trade and consumer promotions; monitoring and evaluating programs. Commercial partnerships and ROI issues are considered in the context of managing client-agency relations, with use being made of cases, role-play exercises and research studies.

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© The University of New South Wales (CRICOS Provider No.: 00098G), 2004-2011. The information contained in this Handbook is indicative only. While every effort is made to keep this information up-to-date, the University reserves the right to discontinue or vary arrangements, programs and courses at any time without notice and at its discretion. While the University will try to avoid or minimise any inconvenience, changes may also be made to programs, courses and staff after enrolment. The University may also set limits on the number of students in a course.