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Marketing in Asia - MARK6011
 students on quad lawn

   
   
   
 
Campus: Kensington Campus
 
 
Career: Postgraduate
 
 
Units of Credit: 3
 
 
EFTSL: 0.06250 (more info)
 
 
Indicative Contact Hours per Week: 3
 
 
Enrolment Requirements:
 
 
Prerequisite: enrolment in program 8414 or permission of the Program Director
 
 
Fee Band: 3 (more info)
 
 
Further Information: See Class Timetable
 
  

Description

Marketing in Asia focuses on marketing goods and/or services in and to Asia, including an examination of opportunities in China, Japan and SE Asia. Special emphasis is given to the knowledge, understanding and conceptual skills necessary for operating effectively in Asian markets. The course is taught from the perspective of international organizations and firms marketing to countries in Asia, and it incorporates examples of how marketing is practised in Asia. Themes include: an examination of the various environmental, organisational, and human factors influencing marketing in key Asian markets; effectively assessing the problems, barriers and opportunities in marketing to Asia; a study of effective cross-cultural communications skills that are crucial to the implementation of international marketing practices; examining traditional international marketing functions from an Asian perspective including market entry strategies and barriers; and the nature of business relationships, value networks, Asian distribution systems, logistics and supply chain management.
Exclusion: MARK5945


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© The University of New South Wales (CRICOS Provider No.: 00098G), 2004-2011. The information contained in this Handbook is indicative only. While every effort is made to keep this information up-to-date, the University reserves the right to discontinue or vary arrangements, programs and courses at any time without notice and at its discretion. While the University will try to avoid or minimise any inconvenience, changes may also be made to programs, courses and staff after enrolment. The University may also set limits on the number of students in a course.