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Marketing Consulting Project - MARK6003
 Library lawn

   
   
   
 
Campus: Kensington Campus
 
 
Career: Postgraduate
 
 
Units of Credit: 6
 
 
EFTSL: 0.12500 (more info)
 
 
Indicative Contact Hours per Week: 3
 
 
Enrolment Requirements:
 
 
Prerequisite: enrolment in program 8414 or permission of the Program Director
 
 
Fee Band: 3 (more info)
 
 
Further Information: See Class Timetable
 
  

Description

This course is designed as a company/industry-based consulting project, giving students an opportunity to examine specific themes from the program in a company/industry context. Students are expected to address specific marketing issues and problems that are of practical relevance to individual companies/industries, and that explicitly elaborate on themes from the core courses and electives. Students are required to examine themes in the context of the problems and challenges facing the company/industry, undertake thorough analysis of appropriate data, and then suggest solutions or options that might assist the company/industry in moving forward. In the process academic and business best practices are examined. This is an intensive, supervised exercise that will be evaluated entirely on the basis of continual assessment and a final management report.
Exclusion: MARK5960

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© The University of New South Wales (CRICOS Provider No.: 00098G), 2004-2011. The information contained in this Handbook is indicative only. While every effort is made to keep this information up-to-date, the University reserves the right to discontinue or vary arrangements, programs and courses at any time without notice and at its discretion. While the University will try to avoid or minimise any inconvenience, changes may also be made to programs, courses and staff after enrolment. The University may also set limits on the number of students in a course.