This course is designed as a company/industry-based consulting project, giving students an opportunity to examine specific themes from the program in a company/industry context. Students are expected to address specific marketing issues and problems that are of practical relevance to individual companies/industries, and that explicitly elaborate on themes from the core courses and electives. Students are required to examine themes in the context of the problems and challenges facing the company/industry, undertake thorough analysis of appropriate data, and then suggest solutions or options that might assist the company/industry in moving forward. In the process academic and business best practices are examined. This is an intensive, supervised exercise that will be evaluated entirely on the basis of continual assessment and a final management report.
Exclusion: MARK5960