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Market. Management: Contemp. Analytical Persp. - MARK6000
 Students on quad lawn

   
   
   
 
Campus: Kensington Campus
 
 
Career: Postgraduate
 
 
Units of Credit: 6
 
 
EFTSL: 0.12500 (more info)
 
 
Indicative Contact Hours per Week: 3
 
 
Enrolment Requirements:
 
 
Prerequisite: enrolment in program 8414 or permission of the Program Director
 
 
Fee Band: 3 (more info)
 
 
Further Information: See Class Timetable
 
  

Description

This course prepares students for the Master of Marketing program by providing knowledge of how marketing approaches and analytical techniques can enhance decision-making in today’s business organisations. The challenge for every customer-oriented organisation consists of identifying potential customers. This innovative course provides an understanding of the role that analytical approaches can play in identifying potential customers and aid marketing decision-making. The course addresses such issues as: How can an organisation become customer-focused? What is the role of analytical marketing in the modern organisation and how can it enhance marketing decision-making? Students are exposed to a variety of the most useful methods and approaches and encouraged to think critically about them. Students who complete this course will be conversant with modern methods of gaining insight and decision-support, understand and be able to use these tools in a variety of business decision situations, and be in a position to make better use of existing data when making business decisions. The course will make use of a combination of teaching methods, including lectures, cases, computer exercises and projects.
Exclusions: MARK5900, MARK5981

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© The University of New South Wales (CRICOS Provider No.: 00098G), 2004-2011. The information contained in this Handbook is indicative only. While every effort is made to keep this information up-to-date, the University reserves the right to discontinue or vary arrangements, programs and courses at any time without notice and at its discretion. While the University will try to avoid or minimise any inconvenience, changes may also be made to programs, courses and staff after enrolment. The University may also set limits on the number of students in a course.