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Marketing
 Marketing

Description

Marketing is about communicating value to consumers in order to develop and maintain relationships with customers, clients, suppliers and distributors. Understanding consumer needs and desires is a key aspect of marketing, which uses market analysis and research to determine effective ways to build profitable customer satisfaction.

Global competition has resulted in marketing playing an increasingly important role in assisting all types of companies to maintain their competitive edge.

Graduate opportunities exist in a range of areas including: Advertising Assistant, Brand/Product Coordinator, Business Development Consultant, Consumer Researcher, Market Researcher, Marketing Consultant, Marketing Coordinator, Media Liaison Coordinator, Public Relations Consultant, and Sales and Marketing Coordinator, as well as roles in fund-raising, promotions and publicity.

Studying Marketing at UNSW

Marketing is offered as an undergraduate major by the Australian School of Business (www.business.unsw.edu.au) for students enrolled in commerce, economics, services marketing or social sciences degrees. The Marketing major is designed for students who are interested in pursuing a career in marketing, advertising or public relations and aims to develop specialist marketing knowledge. This major particularly complements business studies such as Finance, Information Systems, Management and International Business.

Students with above average grades in their Marketing courses are invited to join the Honours program, requiring an additional year of study. An Honours year adds extra value to an undergraduate degree and is highly regarded by employers.



Marketing can be studied in the following Programs 

Program Code & Name At the Level of Plan
3136 Materials Science/Commerce Major MARKA13136
3420 Social Science Major MARKA13420
3435 Psychological Science Major MARKA13435
3502 Commerce Major
Double Major
Honours
MARKA13502
MARKAD3502
MARKAH3502
3521 Commerce/Economics Major
Double Major
Honours
MARKA13521
MARKAD3521
MARKAH3521
3523 Commerce/Science(AdvMath) Major MARKA13523
3525 Commerce/Arts Major
Double Major
Honours
MARKA13525
MARKAD3525
MARKAH3525
3526 Economics/Arts Double Major MARKAD3526
3527 Commerce/Social Science Major
Double Major
Honours
MARKA13527
MARKAD3527
MARKAH3527
3528 Economics/Social Science Double Major MARKAD3528
3529 Commerce/Science Major
Honours
MARKA13529
MARKAH3529
3538 Commerce (International) Major
Double Major
MARKA13538
MARKAD3538
3539 Commerce (Liberal Studies) Major
Double Major
MARKA13539
MARKAD3539
3543 Economics Double Major MARKAD3543
3571 Services Marketing Double Major
Honours
MARKAD3571
MARKAH3571
3584 Commerce / Information Systems Major MARKA13584
3653 Software Engineering/Commerce Major MARKA13653
3715 Engineering/Commerce Major MARKA13715
3935 Science/Social Science Major MARKA13935
3936 Adv Science/Social Science Major MARKA13936
3970 Science Minor MARKA23970
3978 Computer Science Minor MARKA23978
4733 Commerce / Law Major
Honours
MARKA14733
MARKAH4733
4761 Social Science / Law Major MARKA14761
4807 Art Theory/Social Science Major MARKA14807
4916 Commerce / Int Studies Double Major MARKAD4916
   

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Marketing Co-op can be studied in the following Programs 

Program Code & Name At the Level of Plan
3502 Commerce Major MARKB13502
   

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© The University of New South Wales (CRICOS Provider No.: 00098G), 2004-2011. The information contained in this Handbook is indicative only. While every effort is made to keep this information up-to-date, the University reserves the right to discontinue or vary arrangements, programs and courses at any time without notice and at its discretion. While the University will try to avoid or minimise any inconvenience, changes may also be made to programs, courses and staff after enrolment. The University may also set limits on the number of students in a course.