UNSW Handbook Plan - Marketing Co-op

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Marketing Co-op - MARKB13502

Professional Recognition

Academic Rules

Further Information

Plan Summary


	Faculty: Australian School of Business
	School: School of Marketing
	Contact: Australian School of Business Student Centre
	Program: 3502 - Commerce
	Award(s):
	Bachelor of Commerce (Major)

Plan Outline

The UNSW Co-op Program is a scholarship program set up by industry and The University of New South Wales to provide financial support and industry training for selected undergraduate students. The UNSW Co-op Program is based on existing undergraduate programs at UNSW with the following special features:

For high achieving students the UNSW Co-op Program offers an ideal combination of challenge and opportunity.
Co-op students receive structured industrial training and gain valuable work experience with up to four different employers.
On graduation, sponsors are always looking to recruit Co-op Scholars.
UNSW academics and senior managers from industry and government have jointly planned Co-op requirements.
In 2009 Co-op scholars received a tax-free scholarship of $15,000 per annum.
At present we have 150 of Australia’s leading industries sponsoring 470 scholars across 24 different programs.

This plan is within a four-year degree program combining the requirements of the BCom with coordinated industrial experience. Industrial experience extends outside University semesters.

Marketing is a dynamic management discipline concerned with exchange processes in competitive markets. It is of critical importance in all sectors of the economy, including local and international businesses, and profit-making and non-profit making organisations.

The business function of marketing seeks to identify the needs and wants of customers, determine potential target markets, design appropriate products and services, communicate this offering to customers and distribute it to the marketplace. A wider goal of marketing is to create an organisation-wide ethos that is responsive to customer needs, aware of competitive forces, and builds on core strengths of the organisation.

Plan Structure

To satisfy the minimum requirements of the Marketing Co-op Program, the following courses must be completed:

MARK1012 Marketing Fundamentals (6 UOC)
MARK2051 Consumer Behaviour (6 UOC)
MARK2052 Marketing Research (6 UOC)
MARK2054 Market Analysis (6 UOC)
MARK2999 Industrial Training 1 (Co-op) (12 UOC)
MARK3082 Strategic Marketing Management (6 UOC)
MARK3999 Industrial Training 2 (Co-op) (18 UOC)
MARK4999 Industrial Training 3 (Co-op) (18 UOC)

Elective courses (choose one from each list)
List A

MARK2053 Mark. Comm. & Prom. Management (6 UOC)
MARK2055 Service Marketing & Management (6 UOC)
MARK2084 E-Marketing (6 UOC)
MARK3071 International&Global Marketing (6 UOC)

List B

MARK3072 Advanced Consumer Behaviour (6 UOC)
MARK3081 Distrib.Strat.&Retail Channels (6 UOC)
MARK3091 New Product & New Service Dev. (6 UOC)
MARK3092 Brand Management (6 UOC)

Entry Requirements

Entry to this plan of study is at first year only, through the scholarship selection procedures administered by the Co-op Program Office.
For baseline requirements to the UNSW Co-op program visit the frequently asked questions page.

How to Apply

Visit the UNSW Co-op website for a brochure and application form.

Professional Recognition

Australian Market and Social Research Society (AMSRS)

Academic Rules

Please refer to the Program Structure for the Academic requirements relating to this program.

Further Information

For further information about the Co-op Program and Co-op Scholarships, refer to the Co-op program office
UNSW Co-op Program Office
email:cooprog@unsw.edu.au
tel: + 61 2 9385 5116
fax: + 61 2 9313 6774
location: Room 1096 Rupert Myers Building (South Wing) (Enter Gate 14 Barker Street)

Mailing Address:
UNSW Co-op Program
UNSW Sydney
NSW 2052

Please note that these requirements may be subject to change.
Students are advised to follow requirements according to the year they commenced. Please refer to previous editions of the Online Handbook for your program requirements.

Contact the Australian School of Business Student Centre for advice.
tel: + 61 2 9385 3189
location: Ground Floor, West Wing, Australian School of Business Building
Forms, policies and procedures
Frequently asked questions