Marketing is a dynamic management discipline concerned with exchange processes in competitive markets. It is of critical importance in all sectors of the economy, including local and international businesses, and profit-making and non-profit making organisations.

The business function of marketing seeks to identify the needs and wants of customers, determine potential target markets, design appropriate products and services, communicate this offering to customers and distribute it to the marketplace. A wider goal of marketing is to create an organisation-wide ethos that is responsive to customer needs, aware of competitive forces, and builds on core strengths of the organisation.

Graduates find careers in product management, customer services, new product planning, international marketing, logistics and distribution, sales and purchasing, advertising, direct marketing and public relations, marketing research, management consultancy and e-business. General management training programs are also a popular option. Graduates find their skills are in heavy demand across both public and private sectors, nationally and internationally. There are affiliations with professional organisations such as the Advertising Federation of Australia, the Australian Marketing Institute, The Radio Marketing Bureau, and the Australian Customer Service Association.

Honours level study is available for Marketing students.

Students interested in studying at Honours Level should refer to the relevant Honours plan record for entry requirements.*

*Bachelor of Social Science (BSocSc 3420) students will be awarded the Bachelor of Social Science upon completion of their program. For the Honours component, two-unit mathematics will be required. Students who meet Honours Level entry requirements will be admitted to the Bachelor of Commerce (Honours) program (BCom 3502).

Please note that these requirements may be subject to change.
Students are advised to follow requirements according to the year they commenced. Please refer to previous editions of the Online Handbook for your program requirements.

Contact the Australian School of Business Student Centre for advice.
tel: + 61 2 9385 3189
location: Ground Floor, West Wing, Australian School of Business Building
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