Glossary

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Design (Honours) /Media (PR&A) - 4818

Program Summary

Faculty: Faculty of Art & Design

Contact: http://www.artdesign.unsw.edu.au

Campus: Paddington

Career: Undergraduate

Typical Duration: 5 Years

Typical UOC Per Semester: 24

Min UOC Per Semester: 6

Max UOC Per Semester: 24

Min UOC For Award: 240

UAC Code: 421101

Domestic Entry Requirements: See Domestic Entry Requirements

International Entry Requirements: See International Entry Requirements

Award(s):

Bachelor of Design (Honours)

Bachelor of Media (Major)

View program information for previous years

Program Description

The dual award Bachelor of Design (Hons) [BDes Hons] Bachelor of Media (PR and Advertising) [UNSW BMedia (PR&A)] is designed to provide you with the combination of foundational and applied skills, knowledge and capabilities in public relations and advertising and the skills and understanding in design. The program aims to develop communication leaders who are also highly skilled in using design methodologies in the production of graphic and other forms of visual communication. Both programs emphasise innovation, creativity, sustainability, and ethical practice.

Design/Media (PR & Advertising) provides graduates with great opportunities to work across a wide range of communication disciplines and fields. Graduates will be particularly well suited to work in advertising, with both an understanding of advertising practice and a strong ability in graphic and other visual communication.

The BDes component provides students with the fundamentals of design and the opportunity to explore their interests in a wide range of design specialisations, including graphic design, media design, film, television production and post-production, illustration, publications, interiors, theatre, exhibitions, display, festivals, furnishings, ceramics, textiles, jewellery and product design.

The BMedia (PR & Advertising) component is structured to offer a philosophical and cultural foundation in the media studies core, conceptual and practical skills in public relations and advertising.

Program Objectives and Graduate Attributes

On successful completion of the BDes component, students will have the ability to:

demonstrate a fundamental understanding of design, as a process and way of thinking, and apply that understanding in design problems
demonstrate critical thinking and problem solving skills, and function as innovative, creative and enterprising professionals
present complex design proposals in coherent written statements and oral presentations
demonstrate understanding of design issues in terms of sustainability and in a local or global context
demonstrate understanding of the principles of working collaboratively, and as professionals

The BMedia (PR & Advertising) component, aims to develop students’ understanding of professional communication in contemporary Australian and international contexts. In particular, the program aims to provide students with knowledge of and opportunities to engage critically with debates relating to the fields of public relations and advertising. Students will examine the role and responsibilities of persuasive communication in a democratic society and learn how to add value through engagement in social and environmental innovation and enterprise. The program will offer students the opportunity to reflect critically upon how their vocational skills operate within and are mediated by political, economic, mediatized and social discourses and the dynamics of industry, governments, markets, consumer cultures, valuing regimes and society. Modes of professional communication including informative, persuasive, political, creative, promotional, digital and interpersonal discourse will be examined. The program also aims to develop an in-depth understanding of how to ethically engage with publics and communities, creatively engage with communication concepts and production technology, and professionally engage with organisational practices.

The Graduate Attributes for this Program are as follows:

The skills involved in practice-based research
An in-depth engagement with knowledge about public relations and advertising in the context of media studies
The capacity for analytical and critical thinking and for creative-problem solving in the contexts of public relations and advertising
The ability to independently produce effective public relations and advertising texts and to critically reflect on their value and purpose as tools of practice.
The skills to appropriately locate, evaluate and use relevant information to develop content for public relations and advertising
The capacity for enterprise, initiative and creativity
An appreciation of, and respect for, the cultural diversity of media audiences, media forms and media delivery contexts
A capacity to contribute to, and work within, the international community
The skills required to create, discuss and evaluate public relations and advertising texts in collaboration with others
The capacity to keep abreast of changes in the audiences
Platforms, tools and practices of public relations and advertising
A respect for ethical practice and social responsibility
The skills of communicating effectively across a range of contexts and platforms in public relations and advertising professions

Program Structure

The Bachelor of Design (Honours)/Bachelor of Media (PR & Advertising) consists of 144 UOC of Design courses and 96 UOC of Media courses.

Bachelor of Design Component
Compulsory core courses account for 96 UOC

ADAD1001 Studio Gateway 1 (6 UOC)
ADAD1002 Studio Gateway 2 (6 UOC)
ADAD3114 Research Foundations (6 UOC)
ADAD4000 PEP A (6 UOC)
ADAD4010 Honours Research Project A (12 UOC)
ADAD4011 Honours Research Project B (18 UOC)
SAHT1101 Creative Practices: Contexts (6 UOC)
SAHT1102 Creative Practices: Methods (6 UOC)
SDES1001 Design Gateway 1 (6 UOC)
SDES1002 Design Gateway 2 (6 UOC)
SDES2116 Design Practice (6 UOC)

Contextual Studies (12 UOC) - choose two courses from the list located at Program 4809 Bachelor of Design (Honours)

Design Studio Stream courses account for 48 UOC (8 courses). Students should choose two streams of four courses from the following studios:

B Media (PR & Advertising) Component (96 UOC)

Media Core (12 UOC)
Prescribed Media Elective (24 UOC)
PR and Advertising Core (48 UOC)
Prescribed Public Relations and Advertising Electives (12 UOC)

Core Courses

Media Core

ARTS1090 Media, Culture & Everyday Life (6 UOC)
ARTS1091 Media, Society, Politics (6 UOC)

PR and Advertising Core

Level 1

MDIA1002 Media Industry Contexts (6 UOC)
MDIA1003 Public Relations Principles (6 UOC)

Level 2

MDIA2005 Advertising (6 UOC)
MDIA2006 Communication Strategies (6 UOC)

Level 3

MDIA3000 Public Relations Discourse (6 UOC)
MDIA3003 Media Portfolio (6 UOC)
MDIA3005 Engagement (6 UOC)
MDIA3008 Crisis Communication (6 UOC)

Prescribed Electives

Media

Level 2
Students will complete any two of the following:

ARTS2091 Mobile Cultures (6 UOC)
ARTS2092 Global Media (6 UOC)
ARTS2093 Media Uses (6 UOC)
ARTS2095 Digital Tech and the Self (6 UOC)

Level 3
Students will complete any two of the following:

ARTS3091 Advanced Media Issues (6 UOC)
ARTS3092 Media in Asia-Pacific (6 UOC)
ARTS3093 Media Power (6 UOC)
ARTS3096 Media and Climate Change (6 UOC)
MDIA3007 Media Internship (6 UOC)

PR and Advertising
Students will complete two PR & Advertising electives from the list available at Bachelor of Media (PR and Advertising).

Award with Distinction

High achieving students who secure a WAM of 75 across their program and who have completed at least 48 UOC of their program at UNSW are eligible for the award of their Pass Degree "with Distinction".

Honours

Honours is awarded on the basis of meritorious performance across the whole program, and performance in the Honours Research Projects.

Students will be considered for the award of honours according to the following scale, which includes the average of the marks from the two Honours Research Project courses and the marks from all courses which contribute to the program.

Honours Class 1: If WAM of at least 75.0 and Honours Research Project average of at least 85
Honours Class 2 Division 1: WAM of at least 70.0 and Project average of at least 75
Honours Class 2 Division 2: WAM of at least 65.0 and Project average of at least 65
Honours Class 3: WAM of at least 50.0 and Project average of at least 50

The Honours Research Projects will be independently marked by two markers.

Honours in Bachelor of Media (PR & Advertising)

After completion of 144 UOC including all of the requirements of the Bachelor of Media (PR and Advertising) dual degree, high achieving students may apply for admission to the Bachelor of Media (Honours) program 4510. A minimum WAM of 70 in the Bachelor of Media (PR and Advertising) component of the dual degree is required for entry into Honours.

Bachelor of Media (Honours) program 4510

Academic Rules

To qualify for the award of the Bachelor of Media (PR and Advertising) degree Bachelor of Media (PR and Advertising) - 3434 at Pass level, a student must:

Enrol in the Bachelor of Media (PR and Advertising) and complete 96 UOC;
Complete the requirements for the core
Complete the requirements for prescribed electives
Complete at least 30 UOC of Level 1 courses before enrolling in Level 2 courses
Complete at least 48 UOC overall before enrolling in Level 3 courses

The Academic Rules for the BMedia (PR & Advertising) and BDes and the online enrolment facility provide students with a wide range of course choices. The online enrolment facility checks that students meet the enrolment requirements for individual courses but not that a course complies with Program Rules. Students are responsible for ensuring they are enrolling in accordance with the Academic Rules outlined above. Students should not assume that because they have enrolled in a course online that the course is automatically credited to their degree program.