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Plan Summary

 
Faculty: Faculty of Commerce & Econ
 
  
   
 
Program: 3502 - Commerce
 
 
Award(s):
 
 
Bachelor of Commerce (Major)
 
  

Plan Outline

This plan relates to the Bachelor of Commerce (Marketing Co-op). This is a 4 year degree program.

Entry to this program is at first year only and through the scholarship selection procedures administered by the Co-op Program Office.

Further information can be obtained from the following website: Co-op Program Office

Marketing is a dynamic management discipline concerned with exchange processes in competitive markets. It is of critical importance in all sectors of the economy, including local and international businesses, and profit-making and non-profit making organisations.

The business function of marketing seeks to identify the needs and wants of customers, determine potential target markets, design appropriate products and services, communicate this offering to customers and distribute it to the marketplace. A wider goal of marketing is to create an organisation-wide ethos that is responsive to customer needs, aware of competitive forces, and builds on core strengths of the organisation.

Plan Structure

Year 1

Session 1

Session 2
  • Elective 1

Year 2

Session 1

Session 2
  • Elective 2
  • 6 UOC of General Education

Year 3

Session 1
  • Elective 3
  • Elective 4
  • Elective 5

Session 2
  • Elective 6

Year 4

Session 1
  • 6 UOC of General Education

Session 2
  • Elective 7
  • Elective 8
  • Elective 9

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© The University of New South Wales (CRICOS Provider No.: 00098G), 2004-2011. The information contained in this Handbook is indicative only. While every effort is made to keep this information up-to-date, the University reserves the right to discontinue or vary arrangements, programs and courses at any time without notice and at its discretion. While the University will try to avoid or minimise any inconvenience, changes may also be made to programs, courses and staff after enrolment. The University may also set limits on the number of students in a course.