UNSW Handbook Course - Market Analysis

Market Analysis - MARK2054


	Faculty: Faculty of Commerce and Economics
	School: School of Marketing
	Campus: Kensington Campus
	Career: Undergraduate
	Units of Credit: 6
	EFTSL: 0.125 (more info)
	Contact Hours per Week: 3.5
	Enrolment Requirements:
	Prerequisite:MARK2052; Corequisite:MARK2053
	Session Offered: See Class Timetable
	Fee Band: 2 (more info)

Description

This course links the analytical material of MARK2052 with practical issues in marketing management, including the analysis of competitive markets, product positioning, strategic analysis, demand forecasting and financial and budgetary aspects. The course is practical and data driven, with students exposed to specific tools and techniques using computer-based software. The importance to contemporary business of numeracy, problem-solving, measurement and analysis is a central theme, and is explored through exercises and tutorials.

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