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Marketing Fundamentals - MARK1012
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The Quad
 
Faculty: Faculty of Commerce and Economics
 
 
School:  School of Marketing
 
 
Campus: Kensington Campus
 
 
Career: Undergraduate
 
 
Units of Credit: 6
 
 
EFTSL: 0.125 (more info)
 
 
Contact Hours per Week: 3.5
 
 
Session Offered: See Class Timetable
 
 
Fee Band: 2 (more info)
 
 

Description

Major concepts and theories relevant to the study and practice of marketing are introduced. Topics include the changing global marketplace, marketing processes and planning, the use of market research, an understanding of consumers and customers, decision-making and the marketing mix, market segmentation, positioning and product differentiation. This introductory subject prepares students for further study across the broad spectrum of product, service, consumer, business-to-business, industrial, global and social marketing.

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