UNSW Handbook Course - Strategic Marketing Management

Strategic Marketing Management - MARK3082


	Faculty: Faculty of Commerce and Economics
	School: School of Marketing
	Campus: Kensington Campus
	Career: Undergraduate
	Units of Credit: 6
	EFTSL: 0.125 (more info)
	Contact Hours per Week: 3.5
	Enrolment Requirements:
	Prerequisite: MARK2054; and one of MARK3081 or enrolment in program 3571.
	Session Offered: See Class Timetable
	Fee Band: 2 (more info)

Description

A course that integrates knowledge of market analysis with strategic business considerations, to achieve superior performance in sales growth, market share and profit contribution. Topics include: business definition, organisational strategy, and corporate policy; competitive and life-cycle strategies at the level of the business unit; portfolio analysis, diversification, and differentiation; social, ethical, technological, legal and global issues as they impact on marketing performance. Students draw on materials from all previous marketing courses and practical case studies.

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