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 Strategic Marketing Management - MARK3082
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Campus: Kensington Campus
 
 
Career: Undergraduate
 
 
Units of Credit: 6
 
 
EFTSL: 0.125 (more info)
 
 
Contact Hours per Week: 3.5
 
 
Enrolment Requirements:
 
 
Prerequisite: MARK2054; and one of MARK3081 or enrolment in program 3571.
 
 
Session Offered: See Class Timetable
 
 
Fee Band: 2 (more info)
 
  

Description

A course that integrates knowledge of market analysis with strategic business considerations, to achieve superior performance in sales growth, market share and profit contribution. Topics include: business definition, organisational strategy, and corporate policy; competitive and life-cycle strategies at the level of the business unit; portfolio analysis, diversification, and differentiation; social, ethical, technological, legal and global issues as they impact on marketing performance. Students draw on materials from all previous marketing courses and practical case studies.

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