UNSW Handbook Program - Marketing

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Marketing - 8414

Area(s) of Specialisation

Program Summary


	Faculty: Australian School of Business
	Contact: Australian School of Business Student Centre
	Campus: Kensington Campus
	Career: Postgraduate
	Typical Duration: 1 Years
	Typical UOC Per Semester: 24
	Min UOC Per Semester: 3
	Max UOC Per Semester: 24
	Min UOC For Award: 48
	Award(s):
	Master of Marketing (Specialisation)

Program Description

Need information on our business programs? Start your search at the Australian School of Business website.
The Master of Marketing is an advanced program designed for marketing professionals who are looking to enhance their marketing knowledge and skills. In unique and innovative ways, it marries contemporary marketing issues with a critical, research-based approach to learning.

Specialisation in particular aspects of marketing is a highly distinctive feature of the program. These specialist streams draw directly and explicitly on the research strengths of the School, with streams in services and business-to-business marketing, international and global marketing, understanding consumers and customers, decision support and marketing analytics, brand management and marketing communications.

This program is taught on-campus. The typical program duration is 1 year full-time or 2 years part-time.

The program provides a platform for high achievers to move into general management, to assume senior marketing roles or to become skilled leaders in a specialist area of marketing. Entry to this program requires an academic background in a marketing related field, and relevant work experience.

Program Objectives and Learning Outcomes

On successful completion of the Master of Marketing, students will have the ability to:

demonstrate and apply a broad range of marketing concepts
apply a range of marketing tools and techniques to address specific business situations
apply advanced analytical and problem solving skills to make informed marketing decisions
present complex marketing issues in coherent written statements and oral presentations

Program Structure

The Master of Marketing comprises 48 UOC. A student must complete 4 core courses (6 UOC each) and 8 elective courses (3 UOC each) chosen from 3 specialist streams.

Students are not permitted to take Master of Commerce (MCom - 8404) Marketing courses.

Core courses

MARK6000 Mktg Mgt: Contemp Perspectives (6 UOC)
MARK6001 Strategic Skills for Marketers (6 UOC)
MARK6002 Creat., Innov.&Change in Mark. (6 UOC)
MARK6003 Marketing Consulting Project (6 UOC)

Specialist Streams

Strategic Services and Business-to-Business Marketing

MARK6004 Business-to-Business Marketing (3 UOC)
MARK6005 Services Marketing Management (3 UOC)
MARK6006 Customer Relationship Mgt. (3 UOC)
MARK6007 Mrktg Relationships & Networks (3 UOC)
MARK6008 Global Mark.& Entrepreneurship (3 UOC)
MARK6010 Global Marketing Strategy (3 UOC)
MARK6024 Adv. Mark. Strategy (3 UOC)

Consumer and Brand Marketing, and Marketing Communication

MARK6011 Marketing in Asia (3 UOC)
MARK6012 Understanding Buyer Behaviour (3 UOC)
MARK6013 Advances in Consumer Analysis (3 UOC)
MARK6020 Product & Brand Management (3 UOC)
MARK6021 Integrated Market. Comm. (3 UOC)
MARK6022 Advertising&Promotion Implem. (3 UOC)
MARK6025 Customer Exp. Management (3 UOC)

Marketing Information and Analysis

MARK6009 International Marketing Res. (3 UOC)
MARK6016 Mark. Databases, Info. & Know. (3 UOC)
MARK6017 Anal.Meth. Market Segmentation (3 UOC)
MARK6018 Dec.-Support Mod.for Marketers (3 UOC)
MARK6019 Data-Min Info. Sys.Mark.Decis (3 UOC)

Additional Marketing Topics

MARK6023 Advanced Topics in Marketing 1 (3 UOC)
MARK6123 Advanced Topics in Marketing 2 (3 UOC)
MARK6223 Advanced Topics in Marketing 3 (3 UOC)

Academic Rules

Please refer to the Program Structure for the academic requirements relating to this program.

Fees

For information regarding fees for UNSW programs, please refer to the following website: https://my.unsw.edu.au/student/fees/FeesMainPage.html

Entry Requirements

Please refer to the Australian School of Business website for further detail.

Further Information

Please note that these requirements may be subject to change.
Students are advised to follow requirements according to the year they commenced. Please refer to previous editions of the Online Handbook for your program requirements.

Contact the Australian School of Business Student Centre for advice.
tel: + 61 2 9385 3189
location: Ground Floor, West Wing, Australian School of Business Building
Forms, policies and procedures
Frequently asked questions

Area(s) of Specialisation

Marketing