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Advances in Consumer Analysis - MARK6013
 Students studying

   
   
 
Course Outline: MARK6013 Course Outline
 
 
Campus: Kensington Campus
 
 
Career: Postgraduate
 
 
Units of Credit: 3
 
 
EFTSL: 0.06250 (more info)
 
 
Indicative Contact Hours per Week: 3
 
 
Enrolment Requirements:
 
 
Prerequisite: Enrolment in Graduate Certificate or Master of Marketing programs
 
 
CSS Contribution Charge:Band 3 (more info)
 
   
 
Further Information: See Class Timetable
 
  

Description

The basics of consumer behaviour are reviewed. This is followed by an advanced-level treatment of the subject, with themes such as: the historical antecedents of consumer behaviour, the culture of consumption, the social psychology of consumption, and the ecology of learning and perception. Also considered is the impact of these influences on marketing strategy, such as the development and proliferation of product formulations and the uses and limitations of mass communications. Students are exposed to research methods, especially sociological, qualitative, ethnographic and interpretive approaches.
Exclusion: MARK5955

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© The University of New South Wales (CRICOS Provider No.: 00098G), 2004-2011. The information contained in this Handbook is indicative only. While every effort is made to keep this information up-to-date, the University reserves the right to discontinue or vary arrangements, programs and courses at any time without notice and at its discretion. While the University will try to avoid or minimise any inconvenience, changes may also be made to programs, courses and staff after enrolment. The University may also set limits on the number of students in a course.