Advanced Topics in Marketing 2 - MARK6123


	Faculty: Australian School of Business
	School: School of Marketing
	Course Outline: MARK6123 Course Outline
	Campus: Kensington Campus
	Career: Postgraduate
	Units of Credit: 3
	EFTSL: 0.06250 (more info)
	Indicative Contact Hours per Week: 3
	CSS Contribution Charge:Band 2 (more info)
	Tuition Fee:See Tuition Fee Schedule
	Further Information: See Class Timetable

Description

This course will focus on an in-depth examination and discussion of contemporary and emerging marketing issues of concern to practising managers. Hence the exact nature of the material and topics studied will likely vary, at least to some degree, from year to year.

Possible topics might include an in-depth discussion of marketing metrics, pricing issues, emerging self-service technologies that impinge on how customers interact with firms, advanced issues in consumer behaviour, etc.