UNSW Handbook Course - Advanced Topics in Marketing 3

Advanced Topics in Marketing 3 - MARK6223


	Faculty: Australian School of Business
	School: School of Marketing
	Course Outline: MARK6223 Course Outline
	Campus: Kensington Campus
	Career: Postgraduate
	Units of Credit: 3
	EFTSL: 0.06250 (more info)
	Indicative Contact Hours per Week: 3
	CSS Contribution Charge:Band (more info)
	Tuition Fee:See Tuition Fee Schedule
	Further Information: See Class Timetable

Description

All students taking this course during Summer Term 2010/11 will be required to pay full tuition fees. This includes Commonwealth supported students who are studying at UNSW. Please see Australian School of Business courses - Summer Term fees 2010-11 for more information.

This course will focus on an in-depth examination and discussion of contemporary and emerging marketing issues of concern to practising managers. Hence the exact nature of the material and topics studied will likely vary, at least to some degree, from year to year.
Possible topics might include an in-depth discussion of marketing metrics, pricing issues, emerging self-service technologies that impinge on how customers interact with firms, advanced issues in consumer behaviour, etc.

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© The University of New South Wales (CRICOS Provider No.: 00098G), 2004-2011. The information contained in this Handbook is indicative only. While every effort is made to keep this information up-to-date, the University reserves the right to discontinue or vary arrangements, programs and courses at any time without notice and at its discretion. While the University will try to avoid or minimise any inconvenience, changes may also be made to programs, courses and staff after enrolment. The University may also set limits on the number of students in a course.