Marketing - MARKTS8404
Stream Summary
Faculty: COMM - Australian School of Business
School: School of Marketing
Contact: Australian School of Business Student Centre
Program: 8404 - Commerce
Award(s):
Master of Commerce (Specialisation)
View stream information for previous years
Stream Outline
Marketing is the link between a business and its customers, and is crucial to competitive success in today’s fast-moving world. When you specialise in marketing in your Master of Commerce, you will gain the practical skills and knowledge in areas such as consumer behaviour, services marketing, product innovation and communications. You can tailor your program to suit your career objectives, with a wide range of options available.
Master of Commerce (MCom) students must complete:
- 2 MCom core courses
- 3 Gateway courses - made up of designated specialist core course/s depending on the specialisation chosen
- 6 Specialisation courses
- 1 Capstone course
Master of Commerce (Extension) (MCom (Ext)) students must complete:
- 2 MCom core courses
- 3 Gateway courses - made up of designated specialist core course/s depending on the specialisation chosen
- 6 Specialisation courses
- 4 Sub-specialisation courses
- 1 Capstone course
Stream Structure
Compulsory Core Course:
One Data Analysis Core course:
CREDIT TRANSFERS, (including the Data Analysis course), may be awarded for courses (maximum 24 UOC) based on a your prior knowledge and previous studies.
These credits will be assessed upon application and you will be notified (in the offer letter) of the credit/s awarded.
These credits will be assessed upon application and you will be notified (in the offer letter) of the credit/s awarded.
Two Compulsory Gateway Courses:
One Elective Gateway course from the following:
Three Required Specialisation courses:
- MARK5800 Cust & Mkt Analysis (6 UOC)
- MARK5801 Marketing Management (6 UOC)
- MARK5811 Applied Marketing Research (6 UOC)
Three Elective Specialisation courses from the following:
- MARK5810 Marketing Comm. & Promotion (6 UOC)
- MARK5812 Distrib.,Retail Channels &Log. (6 UOC)
- MARK5813 New Product & Serv. Develop. (6 UOC)
- MARK5814 e-Marketing (6 UOC)
- MARK5815 Intl. Marketing in Asia (6 UOC)
- MARK5816 Services Marketing (6 UOC)
- MARK5817 Contemporary Issues in Market. (6 UOC)
- MARK5819 Non-Profit & Social Marketing (6 UOC)
- MARK5820 Events Management & Marketing (6 UOC)
One Capstone course:
- COMM5010 Strategy,Mktg&Mgt (6 UOC)
If you choose to study the Master of Commerce (Extension) program 8417, you have the option to choose 4 courses (to provide you with depth of learning) from the following Sub- specialisations:
- Accounting
- Finance
- Marketing
- Information Systems
- Business Law
- Taxation
- *General Option
* The General Option sub-specialisation allows you to choose two courses from the MCom and optional two courses outside of the MCom (other programs within ASB) or courses from other Faculties(with permission).
It is recommended students contact the ASB Student Centre for guidance on options available to increase depth of learning.
It is recommended students contact the ASB Student Centre for guidance on options available to increase depth of learning.
Further Information
Please note that these requirements may be subject to change.
Students are advised to follow requirements according to the year they commenced. Please refer to previous editions of the Online Handbook for your program requirements.
Contact the Australian School of Business Student Centre for advice.
tel: + 61 2 9385 3189
location: Level 1, room 1028, Quadrangle Building
Forms, policies and procedures
Frequently asked questions
Students are advised to follow requirements according to the year they commenced. Please refer to previous editions of the Online Handbook for your program requirements.
Contact the Australian School of Business Student Centre for advice.
tel: + 61 2 9385 3189
location: Level 1, room 1028, Quadrangle Building
Forms, policies and procedures
Frequently asked questions
